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business hand writing brand concept ( es

Innovation is not just about generating ideas. It’s about preparing the organisation and their people on how to use them. When people are comfortable with the innovation process, it makes it easier to contribute ideas and, in the end, to execute on them.


The whole experience between Innovation and Opportunity is where brand and customers meet.


  • “Innovation”

which is the development of new customer value through solutions that meet new needs, unarticulated needs, or old customer and market needs in new ways and


  • “Opportunity”

where product or a service, based on either one technology or several, fulfils the need(s) of a (preferably increasing) market better than the competition and better than substitution-technologies within the given environmental frame.


As people experience a brand as the totality of products, services, environment, interaction, communication and all of the different touch points they encounter.

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